“A new brew-haha in Latteland”: Summary, Paraphrase, and Direct Quotation Workshop
Read this article online at http://online.wsj.com/news/articles/SB107637440805925184:
Ball, Deborah, and Shirley Leung. “Starbucks, Dunkin’ Donuts Seek Growth by Capturing Each Other’s Customers.” The Wall Street Journal 10 February 2004: B1. [As usual, I strongly recommend that you print out the article and take notes as you read.]
When should you summarize, paraphrase, or directly quote the source to answer the questions question below. Work with your partners to craft one sentence that will respond to one of these questions which a student writing a paper for a Management class might have about the current state of the American retail coffee business. Before you start each one, decide from where in the article you can get the information you need, and whether you can summarize it (all your own words and more economically written), paraphrase it (all your own words but about the same length), or directly quote it (the authors’ words or words they quote, but set into a sentence of your own).
1) Who are the biggest sellers of “regular, nonflavored brewed coffee” in America, and where do Starbucks and Dunkin Donuts rank among them (Ball and Leung B1)?
2) How does the size of Starbucks, as a business, compare with the size of Dunkin Donuts?
3) How would industry experts characterize the marketing strategy of Starbucks versus that of Dunkin Donuts?
4) How does Starbucks’ pricing strategy for its various coffee products compare with the pricing strategy for similar coffee products sold by Dunkin Donuts?