Week 2 Discussion Guide: Thursday
1) a pattern in the evidence that can be interpreted to make meaning, or
2) the discovery of a violation of such a pattern that can be interpreted to make meaning.
Identifying pattern-making and pattern breaking rules are the scholar's best sources of insight.
In the case of the PPR evidence, you will need to see a pattern of combinations of features that seem important, or a violation of that pattern in some product's unique way of delivering the same value in a radically different way. Play creatively with your evidence in "The Grid," or use some other strategy for pulling your evidence our of your sources' order and into an order you control. Look for patterns of features.
That pattern of rhetorical organization could be called "climactic" since it moves from the least decisive to the most decisive comparison, but it also has the advantage of being partly "anticlimactic," since the first comparison weeds out the most number of choices, and the last remains dramatic because it makes the final choice. In rhetoric slang, such an order is sometimes also called the "relay race" order: start with the next-fastest-runner, then your slowest runner, then the next fastest runner, until you end with the last leg run by your fastest runner. The opening is strong, the middle builds in significance, and the end is impressive.