Hemingway's "My Old Man"
Horse and Jockey as the Basic Sign--Riding Money/Being Ridden by Money
Degas, "Racehorses at Longchamps"
Manet, "Races at Longchamps"
The Basic Sign: Horse and Jockey
Visual Signs: Kzar the horse "that was nothing but run," "Kircubbin at 8 to 1"; the sight of the horses running and the jockeys riding (snare/enigma).
Verbal Signs: the "son of a bitch," "my old man."
Hidden Ideology: the jockey rides the horse, and the money rides them both.
Additional Extra-Textual Cultural Information: the introduction of commercial advertising on jockeys' uniforms in the 2004 Kentucky Derby as a re-commodification of the jockey's "racing silks," part of the basic sign, to enable jockeys to make money from the sign-exchange value of performance in the Derby as a marketplace of signs.